In case you already have a blog, and would like to increase the number of your subscribers and regular readers, you can turn to creative video marketing methods that will not cost you anything, other than time. Today’s readers don’t always have the patience to read a 100-word article from start to finish, but they will be happy to view a 2-minute video solving their most important problems. Below you will find five tips on how to implement videos in your content management strategy.
Blog Intro Slider
You can spice up your blog by creating a blog intro video or a slider. If you use WordPress, you can find free templates that allow you to add an intro video, or a slider, even a slideshow telling your visitors what your site is about. Remember that the first question your visitors are asking when they land on your site is: “what is in it for me”. Using images and videos can help you capture the mission and vision of your blog better.
If you are a graphic designer or a photographer with a blog, you might want to add a portfolio video on your site and your social media sites as well. Some online business directories now allow you to add video content on your pages, and this can increase your conversion and click rate significantly.
If you promote other companies’ products or services on your blog, you might want to create video reviews, instead of long-winded articles. You can show your visitors how the product works, and gain credibility by demonstrating that you are using it, instead of just reviewing random items for a commission. You can build authority and trust, and can sell more products, if you use video reviews.
Blog Traffic from Videos
Your blogging and YouTube plans should come hand in hand.Make sure that you create a detailed plan for producing YouTube videos and blog posts. Link your videos to your blog and vice versa, so you can benefit from increased traffic on both channels. Don’t forget to share your content on your social media accounts.
Facebook Video Ads
If you have tried advertising on Facebook before, without success, you might want to try videos this time. They will be more likely to capture your potential visitors’ attention, and you can set up geographical or demographic targeting. If you don’t have an allocated budget for video ads on social media, you could get small business loans for poor credit and use the money to grow your blog. You can get a good return on investment if you research your market before you start your Facebook ad.
Whether you are new to blogging, or have been trying to connect with your audience for a long time, you can take your marketing to the next level by implementing videos. You don’t have to stop writing about your favorite topics, but try to add different interactive forms of media to keep your audience engaged.